The Heat is On - Behind the scenes!

Average Reading Time: 4 Minutes

 
The Heat is On - Behind the scenes!

You know what they say, if you can’t take the heat, get out of the… bathroom? Anyway, we’ve got a cracking range of radiators here at soak.com and we wanted to shout about them for a bit (and how you can place them in any room of your home!)

We go behind the scenes of our latest TV ad The Heat is On. We have a radiator to suit your size, shape, colour and style for the whole home and not just the bathroom! Get involved at #soakheat!


“The heat is onnnnn!’ Yep, if you’ve seen our ad, you’ve probably got that song stuck in your head (believe us, we’ve been singing it in the office for weeks now…) If you haven’t seen it, we’ll give you a minute to go and have a watch…


'The Heat is On at soak.com'



 

All good? Fab! Let’s crack on. We’re taking you behind the scenes of our latest ad campaign so that you have a bit of insider knowledge as to what goes on! In a nutshell, we tried to create an ad that recreates the customer’s journey by showcasing that we have a radiator to suit your size, shape, colour and style for the whole home and not just the bathroom!

We filmed ‘The Heat is On’ at our soak.com HQ in Nuneaton over a two day shoot. Each day had a very early start (5am to be exact!) so it’s safe to say that there was a lot of coffee involved for all 8 members of the crew.


 

The Heat is On - Behind the scenes!

Casting for 'The Heat is On'

Casting for ‘The Heat is On’ was an interesting process as it involved both animals and children (!) Picture this, 30 children between 18 months to 6 years old across 2 hours of casting – safe to say it was pretty intense and very noisy! We loved every second though and I think you’ll agree that the end result was very cute and oh so worth it. We fell in love with the Bengal cat called Tweedy too (and had to make sure people didn’t try to steal him!)

 

The Heat is On - Behind the scenes!
The Heat is On - Behind the scenes!
The Heat is On - Behind the scenes!

 

In terms of casting the adults in the ad, we took a slightly different approach. As there we no speaking parts, auditions started with individuals sending in videos of them dancing to ‘The Heat is On’- we wanted to see what moves they could bring to the table and boy, did they provide. We also have to issue an apology to one of the actors on set – he had to brush his teeth over and over again for 15 minutes straight so he was literally foaming at the mouth!

 


 

The Heat is On - Behind the scenes!

Radiators for the whole home

Did you notice that not all of the rooms featured are bathrooms? That’s because we want to show off that, although we are a bathroom company (and proud!) we have products that can be used around the home and radiators are a perfect example of just that. We built room sets that showed stereotypical areas of a household where radiators make all the difference. We even built a fake staircase!

 

The Heat is On - Behind the scenes!
The Heat is On - Behind the scenes!
The Heat is On - Behind the scenes!
 

 

The Heat is On - Behind the scenes!

#SOAKHEAT

We also introduced our very own hashtag, #SOAKHEAT! We wanted to deliver a bespoke journey for our customers who were looking to shop radiators via a purpose built landing page when it is searched. Because of this, you can find everything you need to know in one place. While we’re at it, it’s also a great way to encourage and get involved with activity on our social media channels. Who doesn’t love having a nose at other people’s houses and the designs they have created in their homes?

 


Can you feel it?

And finally, we couldn’t write a behind the scenes piece without our King of Crayons having the last word. After all, this is his vision that has come to life! Over to you, Wes…


“We have come so far since the start of our journey and we really feel like we have brought life to soak.com through TV! We’ve focused on enforcing the brand through above the line media and have enjoyed showcasing our personality through the ad concepts, how they’re filmed and how they’re treated.” - Wes Henstock, Head of Creative


So there we have it, another campaign that we loved creating at soak.com. Did you like the advert? If so, give it a share and make sure ‘The Heat is On’ gets stuck in someone else’s head!



Feeling Inspired?

Here because you’re in need of a radiator? Head on over for all you need to know over at our ‘Heat is On’ campaign.